PureHealth unveils new online digital pharmacy platform

By Shilpa Annie Joseph, Official Reporter
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PureHealth launches Dawak
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PureHealth has launched Dawak, an online digital pharmacy platform, in order to simplify how patients access, purchase, and consume their medication throughout the UAE.

The application is currently available to patients of the Abu Dhabi Health Services (SEHA), a PureHealth subsidiary responsible for hospitals and clinics across Abu Dhabi, and it will be rolled out to the public at a later stage.

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“Introduction of our innovative online digital pharmacy platform, “Dawak,” exemplifies PureHealth’s unwavering commitment to delivering comprehensive and cutting-edge innovative healthcare solutions. Technology and digital advancements serve as the primary catalysts for driving healthcare innovation and elevating patient outcomes. With Dawak, we revolutionize the entire prescription-delivery ecosystem, providing a seamless and enhanced experience encompassing medication administration, proactive patient support, timely reminders, and comprehensive information.”

The new platform helps users avoid waiting times, review and refill their medicines, select a convenient place and time for delivery, and allow easy payment via the platform. Dawak further intends to ensure medication adherence and is a platform to report adverse medication effects. Dawak organizes and delivers the medication into packs, which are individually sealed sachets organized by date and time, and include the dosage details.

The Dawak application is designed to be user-friendly and can further assist customers with alerts to remind them to reorder or take their medication, share details of the correct dosage, and schedule one-to-one calls with pharmacists to access further information.

Dr. Noura Al Ghaithi, Undersecretary of the Department of Health – Abu Dhabi (DoH), said that, “The Department is proud to witness the launch of innovative solutions to enhance patient experience and healthcare outcomes. In line with Abu Dhabi’s digital transformation journey, similar smart initiatives enable the emirate to be a leading proponent and key driver for a digital future in healthcare and beyond.”

“At DoH, we work hand-in-hand with our strategic partners to set the stage for a future driven by healthcare technology, innovation, and artificial intelligence to further elevate the sector’s outcomes. Through this patient-centric initiative, patients can access, purchase, and consume their prescribed medicines in the UAE efficiently,” Dr. Al Ghaithi added.

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