Qatar Tourism bags 5 accolades for its digital transformation

By Shilpa Annie Joseph, Official Reporter
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Qatar Tourism (QT) has received five awards at the Horizon Interactive Awards 2021, the most prestigious awards in the field of interactive, web design, and creative media.

According to the statement, QT won ‘Best in Show’, ‘Best Overall Mobile App’, ‘Best in Category for Web Tows & Municipalities’, ‘Best in Category for Web Travel & Tourism’, and ‘Gold in Global Campaign for Social Media Strategy’.

Qatar intends to welcome more than six million visitors per year by 2030 and further its tourism offerings in line with Qatar’s National Vision 2030. Qatar Tourism has developed a number of digital transformation efforts to help the country achieve its goals.

Berthold Trenkel
Berthold Trenkel
Qatar Tourism

“We’re delighted to have won five awards at the Horizon Interactive Awards 2021, including ‘Best in Show’, for our global campaign. Our tourism strategy puts the visitors at the heart of all new programs and initiatives. We are excited to introduce travelers to the best Middle Eastern hospitality and experience new and undiscovered adventures. In Qatar, visitors truly Experience a World Beyond.”

The awards follow Qatar Tourism’s roll out of its extensive global multimedia marketing campaign in 2021, ‘Experience a World Beyond’, and the launch of the Visit Qatar mobile application, which offers travel personalization and presents the destination in innovative formats such as 360-degree videos.

Along with introducing the new website in six languages, QT has also launched its Service Excellence program, which is aimed at developing and enhancing standardized best-in-class service across all visitor touchpoints. “Qatar Tourism has persevered in innovating and developing different chances to advance the national sector while the global tourism industry continues to recover,” as per the statement.

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