Qatar’s leading financial institution, Commercial Bank (CB) has received the ‘Best Social Media Engagement Award’ in the Middle East from the Asian Banker for its effective communication strategies.
The banks participating in the Asian Banker Middle East and Africa Regional Awards are assessed based on criteria and scorecards. However this year the group has restructured its categories as a reflection of the rapid transformation the financial industry is experiencing.
The program is now further complemented by BankQuality.com, a premier rating site by The Asian Banker, where customers can rate and comment on their banking experiences.
They also launched a series of online surveys across the region to gather feedback from customers on their engagement, experience and satisfaction with their main retail banks.
Commenting on the win, Commercial Bank’s Group CEO, Mr. Joseph Abraham, said, “Enhancing customer communication is part of our strategic focus on providing the best client experience and we are pleased to receive this award in recognition of our social media engagement.”
Mr. Hussein al-Abdulla, executive general manager and chief marketing officer stated, “During the exceptional times we have been living in recently, we were able to adjust our messaging and presence on social media channels to both educate and guide our audience.”
Last year, the bank has launched several initiatives like ‘Qatar is calling, stay home’ to advise people to go digital and stay home, providing customers with financial tips, educating people on cybersecurity through the ‘#CBsafe Week campaign’.
Commercial Bank’s social media strategic presence and its pioneering role in Digital Banking innovation have led to the Bank being recognized in 2021 as the “Best Bank in Qatar” award by both Global Finance and Euromoney as well as the “Most Innovative Customer Service Bank” award in Qatar by International Finance.