RAKTDA & OMRAN Group unite to boost cross-destination tourism

By Shilpa Annie Joseph, Official Reporter
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RAKTDA-OMRAN Group Partnership
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Ras Al Khaimah Tourism Development Authority (RAKTDA) and Oman Tourism Development Company (OMRAN Group) have signed a Memorandum of Understanding (MoU) to collectively initiate and pursue cross-destination tourism promotion and marketing initiatives between the Musandam Governorate in Oman and the Ras Al Khaimah in UAE.

The MoU provides an official platform for both parties to cooperate on initiatives aimed at attracting more international visitors while positioning Ras Al Khaimah and Musandam as leading global tourism destinations in the Middle East.

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“This first-of-its-kind agreement is built upon a formidable synergy between Ras Al Khaimah and the neighboring Musandam Governorate. We look forward to working together with OMRAN on cross-destination promotions which will not only showcase each of our destinations’ distinct tourism offerings but also raise awareness among international visitors about the wide range of tourism attractions in the Middle East.”

The agreement will see leaders of both organizations work together to create opportunities for travelers to visit both destinations, Ras Al Khaimah and Musandam, in a single trip.

The partnership between the destinations is a natural fit, with just a 90-minute drive between them and a shared mountain range, the majestic Hajar mountains, among a wealth of other shared natural landscapes. Furthermore, their intertwined cultural heritage and historical connections only serve to enrich and strengthen this unique collaboration.

Dr. Hashil Obaid Al Mahrouqi, OMRAN Group’s Chief Executive Officer, said that, “It gives us great pleasure to partner with the Ras Al Khaimah Tourism Development Authority. This MoU underscores the pivotal role tourism authorities play in championing natural assets and cultural heritage. Through our joint efforts, we aim to craft distinctive and innovative experiences for global travelers, further enhancing the allure of our region.”

Ras Al Khaimah and Musandam Governorate boast remarkable natural assets, offering tourists a range of captivating attractions. The two destinations also offer a wide range of adventure experiences and this strategic partnership will focus on positioning Ras Al Khaimah and Musandam as leaders within the global adventure tourism market through unified marketing programs, as per the statement.

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