The Ras Al Khaimah Tourism Development Authority (RAKTDA) and Huawei Mobile Services (HMS) have signed a Memorandum of Understanding (MoU) at the Huawei Developer Conference (HDC) 2026 to expand collaboration in destination marketing, digital content development and tourism innovation.
The agreement builds on a partnership that began in 2024 and establishes a framework for deeper cooperation aimed at enhancing destination visibility, strengthening traveler engagement and supporting tourism growth through technology-driven initiatives.
Under the MoU, the two organizations will explore opportunities to develop destination content across Huawei platforms, including Petal Maps, Huawei Themes and other ecosystem channels.
The partnership will also support marketing campaigns designed to increase awareness of Ras Al Khaimah among international audiences through content collaborations, influencer engagement programs and destination storytelling initiatives tailored to key traveler segments.
RAKTDA and HMS will assess opportunities to leverage Huawei’s marketing, advertising and consumer insight capabilities to enhance destination campaigns and audience engagement efforts.
Particular emphasis will be placed on reaching Chinese outbound travelers through more personalized and targeted communications.
The agreement also includes potential collaboration on tourism-related events, consumer engagement initiatives and developer-focused activities that combine technology, travel and destination experiences.
Phillipa Harrison CEO – RAKTDA
“Technology and innovation play an increasingly important role in how travellers discover, plan and experience destinations. Our collaboration with Huawei Mobile Services has helped us connect with new audiences through innovative digital channels, particularly within the Chinese market. This agreement provides a framework to further strengthen destination visibility, enhance traveller engagement and support Ras Al Khaimah’s continued growth.”
William Hu, Managing Director of Huawei Consumer Business Group Cloud Service, Middle East and Africa, said that, “Tourism organizations are increasingly seeking innovative ways to engage travelers across digital channels and create more connected experiences. Over the past two years, we have worked closely with RAKTDA on destination marketing initiatives through Huawei’s ecosystem.”
The agreement marks the next phase of cooperation between RAKTDA and HMS as both organizations continue exploring new ways to connect travelers with destination experiences through digital platforms, content and ecosystem services.
