Red Sea Global & North Sails partner to bring world-class water sports to Saudi

By Arya M Nair, Official Reporter
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RSG_North Sails partnership
Officials at agreement signing

Red Sea Global (RSG), a closed joint-stock company wholly owned by the Public Investment Fund (PIF) of Saudi Arabia and the multi-project developer behind the world’s most ambitious regenerative tourist destinations, The Red Sea and Amaala, has partnered with California-based North Sails, the world’s leading sailmaker and apparel company.

The partnership will first see North Sails Apparel provide RSG’s water sports brand, WAMA, with Performance Apparel for all sailing and water sports staff. The collaboration will expand to retail, merchandise and working with the wider North Sails Group across tech, innovation and delivering kite, foil, sails and apparel, footwear and accessories, as well as working collaboratively on events, community engagement and a shared commitment to the protection and enhancement of the marine environment.

A signing ceremony between RSG and North Sails Apparel took place at the Grand Finale of The Ocean Race in Genoa, where RSG is the Regenerative Project Partner. The WAMA capsule collection by North Sails Apparel provides a full range of uniforms as well as accessories such as crew bags, backpacks, and laptop cases.

Ms. Marisa Selfa, CEO, of North Sails Apparel, said that “The Red Sea coastline is an ideal destination for sailing and water sports, with its perfect weather conditions and stunning landscapes. This partnership allows us to bring our passion for the ocean to more people in Saudi Arabia and internationally as well as the very best equipment and clothing. Red Sea Global’s ambition to pioneer regenerative tourism closely mirrors our mission to protect our oceans and champion positive causes with bold campaigning. We will work with the organization closely to inspire people around the world to help save our treasured seas.”

John Pagano_RSG_North Sail partnership
John Pagano

“Bringing world-class water sports to The Red Sea demands partnering with the very best in the business. North Sails has a glowing track record, supplying leading teams in the world’s greatest sailing competitions, including The Ocean Race, with high-performance equipment and kit. Our collaboration intends to go beyond this to encompass support for our ambitions to protect and enhance the world’s oceans, starting with our own Red Sea.”

RSG and North Sails plan to bring their shared sailing vision to life through a joint presence at major events and regattas, as well as community-focused initiatives allowing RSG to draw on North Sails’ sailing, water sports and apparel fanbase and network. 

North Sails is also set to support RSG’s Young Marine Biologist scheme, a new initiative designed to teach young international and Saudi guests and children about the many ways to protect the environment.

Young Marine Biologists will learn about sustainable innovation, regenerative tourism and ocean rights. The scheme will be structured around four key modules: Reef Recovery (Coral Cadets), Small But Mighty (polyps, colonies and reefs), Magic Mangroves and Red Sea Superstars (hawksbill turtle, dugong, dolphin and other marine life).  

Through WAMA’s Coral Cadets program, North Sails and their partner Coral Gardeners will work collaboratively to create restoration activities as part of the WAMA’s Respect for the Sea, ‘Coral Cadet Week’. The budding biologists can also take part in a submarine and research-based excursions, meet local bird experts monitoring avian flyways, study local fauna, document turtle hatchlings, and discover more about mangrove seed harvesting.

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