The American multinational fast-food restaurant chain, Subway and the leading franchise retailer in Saudi Arabia, Fawaz Abdulaziz Alhokair (Alhokair) have signed a new master franchise agreement in Saudi Arabia.
Under the agreement, an ambitious growth plan will be launched which will nearly double Subway’s footprint of 210 restaurants in Saudi Arabia over the next six years by adding a minimum of 145 new locations.
Further, the agreement will hasten the integration of Subway’s new, modern ‘Fresh Forward’ restaurant design in the country, which is backed by the brand’s digital-first strategy that provides guests with order-ahead options.
“Today’s announcement is another example of our refreshed approach to international growth. Through partnering with companies that have deep regional knowledge and proven success in the industry, such as Alhokair, we are strategically expanding and strengthening our global footprint around the world,” said Mr. John Chidsey, Chief Executive Officer of Subway.
“We are committed to supporting leading global brands, such as Subway, and their expansion in Saudi Arabia by leveraging our regional expertise and success in deploying omnichannel capabilities, cementing our transition to a lifestyle retailer of choice in the Kingdom. The master franchise agreement with Subway will enhance and diversify our evolving food and beverage brand portfolio in the Kingdom. We look forward to capitalizing on a sizeable and growing network to deliver an improved and unique experience at quick-service restaurants (QSRs) to meet the increased demand amongst guests in the region.”
The agreement with Alhokair is part of Subway’s multi-year transformation journey to create a ‘Better Subway’ and improve the brand across all aspects as the business expands its presence globally. Earlier this year, Subway has signed master franchise agreements in the UAE, as part of its plan to double the number of restaurants across Europe, the Middle East and Africa (EMEA) region in the coming years and seek strong partners to support the brand on its journey.
Mr. Mike Kehoe, President at Subway, EMEA region said, “Alhokair, with its size, expertise in retail, digital and proven track record of success in growing other international food and beverage brands in the region, makes the company an excellent partner for Subway.”
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