Rihanna’s Fenty brings with it an exciting immersive experience to Dubai

By Rahul Vaimal, Associate Editor
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Fenty Immersive Island Image
The immersive island planned to celebrate the launch of Fenty in the GCC

The skincare line from world famous singer and entrepreneur Rihanna is finally available in the GCC.

Fans of the singer’s beauty range can now get their hands on her skincare products at Sephora stores across the region. To celebrate the arrival, The Dubai Mall Promenade will be transformed into an island pop-up for 10 days (from January 6 to January 16 2021) during the Dubai Shopping Festival (DSF).

Fans can channel Island vibes with refreshing elements included at the immersive experience, transporting you to a tiki island resort with interactive experiences such as a tropical juice bar and a trial experience in order to explore the range created by Rihanna. The juice bar will serve island drinks ‘inspired by the natural and invigorating ingredients used in the Fenty Skin range’.

Along with shopping and trying the skincare products, which are clinically-tested, vegan and gluten-free, there’s also a chance to win prizes and play to win awards with a series of interactive experiences.

Skincare products in the line’s signature purple bottles include Fenty Skin Total Cleans’r, Fat Water Pore Refining Serum and Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen.

Rihanna, the global superstar with tons of hit tracks under her belt, entered the world of beauty in 2017, when she launched her Fenty line with a foundation in 40 shades, an inclusive shade spectrum that was almost-unheard of at the time. She has also launched a high-end clothing line, backed by fashion giant LVMH, and a lingerie line, Savage X Fenty.