Rolls-Royce Motors Cars unveils world’s 1st bespoke Private Office in Dubai

By Arya M Nair, Intern Reporter
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Representational image

Rolls-Royce Motor Cars, a British luxury automobile maker, has unveiled a world-first Private Office in Dubai, UAE.

This outpost will be an extension of the marque’s world-renowned center of luxury manufacturing excellence at The Home of Rolls-Royce in Goodwood, West Sussex, England.

The Private Office Dubai is the first in a number of similar facilities that are planned for major luxury capitals of the world over the next few years. These Private Offices will facilitate even closer contact and relationships with global Rolls-Royce clients, further embedding the marque’s reputation as the world’s most client-focused luxury brand.

The new Rolls-Royce Private Office, located in the heart of Dubai in the One Central neighborhood, is a unique experience for the Middle East region’s most significant clients, offering the flair and expertise of The Home of Rolls-Royce on their doorstep.

This is achieved not only with the materials on display and the marque’s renowned hospitality, but also with the first permanent appointment of a Bespoke Lead Designer and Bespoke Client Experience Manager outside Goodwood. Both these crucial positions are filled with people who bring a wealth of Rolls-Royce experience with them.

Torsten Muller-Otvos
Torsten Muller-Otvos
CEO – Rolls-Royce

“The inauguration of a permanent Private Office located outside Goodwood in Dubai, UAE, signals huge progress for Rolls-Royce. Not only will we be permanently locating a member of the Rolls-Royce Bespoke Design team and Bespoke Client Experience Manager in this new outpost, but we will also be leveraging the very latest technology to allow our Middle East-based clients to explore our Home in West Sussex remotely and see their own Bespoke Rolls-Royce come to life. This is yet another step in the evolution of the marque, rooting itself as a true House of Luxury with effortlessly elevated design services that are on a par with our products. The Private Office will complement and support our regional Dealer Partners by enhancing our clients’ experiences of Rolls-Royce.”

A global first, the Private Office Dubai goes beyond the conventional dealership experience. Each client encounter will explore the customer’s unique profile and their range of preferences, desires, and ergonomic needs. The Bespoke design team gauges each personality, assessing color palettes and moods, extracting ideas from conversations, imagery and much more to create a thoughtful, accurate and befitting product response, reflective of the client’s own personality and desires.

Aided by physical samples and a pre-briefing, the Private Office will create initial options using visual tools designed to spark conversation. The luxurious physical space within the facility borrows design elements, including colors and materials, from its Goodwood counterpart to help support clients’ creative focus.

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