SalamAir has entered into a strategic partnership with Arcube, a UK-based travel technology company, to introduce integrated eSIM and e-Visa services, reinforcing its commitment to enhancing the passenger journey beyond the flight.
The initiative forms part of SalamAir’s broader strategy to deliver a seamless, technology-driven travel experience while expanding its ancillary service portfolio.
The newly launched solutions are embedded within SalamAir’s digital booking platforms, enabling passengers to manage essential travel requirements, including connectivity and visa processing, through a single interface across all stages of their journey.
As part of the collaboration, SalamAir passengers can now access Arcube’s eSIM solution, which allows instant mobile data activation upon arrival without the need for physical SIM cards.
The service provides access to more than 5,000 data packages across over 213 countries and territories.
This capability eliminates the inconvenience of purchasing and installing local SIM cards and helps travelers avoid high roaming charges.
With flexible data plans, passengers can connect within minutes of landing, ensuring reliable and immediate access to mobile services across SalamAir’s network. The solution is designed to cater to both leisure and business travelers, offering dependable coverage across diverse destinations.
e-Visa platform simplifies travel documentation
Arcube’s e-Visa platform supports applications for up to 198 nationalities, covering key destinations served by SalamAir.
The system features an AI-enabled guided application process, coupled with real-time tracking, enabling travelers to monitor their visa status with enhanced transparency.
The dynamic rules engine further streamlines the process by mapping visa requirements based on nationality and destination, providing clear guidance on eligibility, documentation, and pricing. This reduces complexity and improves overall efficiency, allowing passengers to navigate visa procedures with greater confidence.
Both services are powered by Arcube’s advanced technology platform, designed to optimize reliability and user experience. Intelligent eSIM network selection ensures connectivity is tailored to destination-specific requirements, while automation within the e-Visa system minimizes manual input and enhances application accuracy.
The partnership also supports SalamAir’s focus on modern retailing, enabling the airline to deliver more personalized, data-driven services while unlocking new revenue streams through ancillary offerings.
Steven Allen Chief Commercial Officer SalamAir
“At SalamAir, we continue to look beyond the flight to deliver greater value across the entire travel journey. The introduction of our eSIM and e-Visa services is in line with removing common travel challenges for our passengers. Through our partnership with Arcube, we are expanding our offering with practical, easy-to-use solutions that support smarter travel choices and embrace our ‘Travel Your Way’ proposition.”
Prithveesh Reddy, Chief Executive Officer of Arcube, added that, “Arcube is proud to be an official ancillary partner for SalamAir, one of the fastest-growing airlines in the region. Through a seamless eSIM and e-Visa integration, we are helping SalamAir to boost ancillary revenue while delivering a more personalized, frictionless experience for their passengers. For SalamAir, we are also set to roll out a comprehensive suite of ancillary products as we progress the partnership, transforming the digital retail experience for passengers while driving significant revenue growth.”
The partnership reflects a broader shift within the aviation sector toward integrated digital ecosystems, where airlines are increasingly leveraging technology to enhance customer engagement and diversify revenue streams.
