Samsung Electronics enters into partnership with Warner Bros.

By Shilpa Annie Joseph, Official Reporter
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Samsung-Warner Bros Partnership
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Samsung Electronics, the world’s leading TV manufacturer for 17 consecutive years, has entered into a partnership with Warner Bros. Pictures that will bring highly-anticipated movie trailers to Neo QLED 8K screens in more than 65,000 retail stores around the world.

This collaboration with Warner Bros. Pictures, a global leader in the creation, production, and distribution of entertainment, represents Samsung’s ongoing efforts to bring high-quality entertainment to consumers.

“This partnership is an exciting step forward for 8K content, showcasing Neo QLED 8K’s capabilities and getting consumers excited about seeing films in cinematic quality. Collaborating with Warner Bros. allows Samsung to show consumers how ultra-premium TV technology can take their favorite films to a whole new level,” commented Mr. Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics.

Furthermore, this alliance will make Warner Bros. a perfect partner in bringing much-anticipated 8K trailers to consumers worldwide.

According to the statement, “To better understand the demand for 8K content, Samsung and Warner Bros. trialed their partnership by showcasing the “Creed III” trailer across more than 450 retail stores in the United States and Europe earlier this year.”

This garnered significant attention and enthusiasm from audiences worldwide, exemplifying the growing demand for 8K content. Since then, Samsung and Warner Bros. have worked together to expand the program.

“Now, shoppers globally will be able to see Samsung Neo QLED 8K in action with an appealing lineup of high-profile content, including trailers for upcoming films such as ‘Barbie’, ‘Blue Beetle’, ‘Dune: Part Two’, ‘Wonka’ and ‘Aquaman and the Lost Kingdom’,” as per the company statement.

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