Saudi Arabia-based Hala acquires UAE’s Paymennt to enhance its SME solutions

By Arya M Nair, Official Reporter
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Hala acquires Paymennt
Officials from Hala & Paymennt at agreement signing ceremony

Saudi Arabia-based regional fintech, Hala has acquired United Arab Emirates, formerly called PointCheckout, was established in 2017 and cofounded by Mr. Bashar Saleh and Mr. Tarek Ghobar, is a payment service provider, regulated by the Abu Dhabi Global Market’s RegLab, and with offices across UAE and Jordan. serves more than 2,000 micro and small businesses by offering them a platform to support their offline-to-online journey along with an integrated online payment solution and has managed to grow by over 250 percent in payment processing year-over-year.

This acquisition will allow Hala to further enhance its product offerings by incorporating online payments, enabling its SME customers to increase their online presence and process omnichannel payments both offline and online.

It is worth noting that this is the second acquisition for Hala since its inception, the first of which was the acquisition of the Saudi startup “Fresh” in 2021, which is now called Hala cashier and which currently enables Hala to integrate non-financial added value services to its SME customers, a key pillar of Hala’s strategy aimed at building a one-stop shop for SME’s.

Maher Loubieh_Hala acquires Paymennt
Maher Loubieh
Co Founder

“We are excited to welcome Paymennt team to our family to join us in executing our shared vision. The trigger was simple, we met smart entrepreneurs who share a similar vision and who are building a complementary product that fits within our strategy. With more to come, this is our first endeavor outside our homeland and is the first block toward executing our global vision. We believe integrating the offering of with that of Hala will provide a major added value for our customers in Saudi and UAE.”

Terming the acquisition as one major step forward for SME payments, Mr. Bashar Saleh, Co-Founder and Chief Executive Officer, said that “It’s a privilege to join a key player in the region’s FINTECH ecosystem, one that shares our commitment and passion to cater to the needs of SMEs. We are very proud of what our team has achieved to date, having gained the trust of our merchants in processing their payments. Now, being part of the Hala family, we can better serve our customers and grow across the Middle East and beyond.”

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