Saudi Arabia-based Unifonic raises $125mn to fuel expansion plans

By Shilpa Annie Joseph, Official Reporter
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Saudi Arabia-based customer engagement platform Unifonic has raised $125 million in a Series B led by SoftBank Vision Fund 2 and Public Investment Fund’s subsidiary Sanabil Investments.

According to the reports, this is SoftBank’s first direct investment in a Saudi firm. The startup intends to use the new capital to expand across the Middle East, Africa, and Asia. Further, it intends to speed up product development and increase the team in order to expand into new markets throughout the world, while also strengthening its position in the Middle East, as per the statement.

Ahmed Hamdan
Ahmed Hamdan
Founder & CEO

“At Unifonic our mission has always been to empower organizations to engage and communicate seamlessly with their customers. I couldn’t be prouder to see our solutions making such a positive impact and reaffirming that mission. This raise is an important milestone in our journey, it will allow us to scale our offerings and expand our reach to enable more organizations to connect with customers reliably and effectively.”

“Consumers and businesses are increasingly sophisticated in how they communicate digitally, but this has created fragmentation across multiple emerging channels. Unifonic’s technology manages this complexity into a single platform, enabling enterprise clients to form closer relationships with their customers,” noted Mr. Faisal Rehman, managing partner for SoftBank Investment Advisers.


Founded in 2006, Unifonic is a customer interaction platform that helps businesses to provide excellent omnichannel experiences to their consumers. Unifonic’s solutions unify customer communication channels such as text, voice, messaging, and web into a single platform to allow firms to create strong client relationships.

Related: Dubai-based customer engagement tech startup Yegertek raises fund from NB Ventures