The renowned international brand recognition accolade World Branding Awards’ 12th edition witnessed over 400 brands from more than 45 countries titled as ‘Brand of the Year’ in which Saudi Arabia and Kuwait got into the forefront in the national tier.
For the 2020-2021 World Branding Awards, participants were nominated by over 250,000 consumers across the globe and the winners were uniquely judged through three streams, brand valuation, consumer market research, and public online voting. Seventy percent of the scoring process comes from consumer votes.
Amongst the top range brands listed as Global tier winners are Beijing Tong Ren Tang, CoCo, Faber Castell, Fender, Heinz, IKEA, LEGO, Lurpak, McCain, Netflix, PILOT, Spotify, Yakult, and Yamaha, amongst others.
The Regional tier winners include Anchor (New Zealand), Cotton On (Australia), Elkjop (Norway), LuLu (United Arab Emirates), Isetan and Uniqlo (Japan), amongst others.
In the national tier, Kuwait’s leading firms in various sectors including Al Salam International Hospital (Healthcare), Aqua Gulf (Water), and Gulf Insurance Group(GIG) (Insurance), amongst others secured the award. Saudi Arabia’s Almarai (Dairy Products), Nahdi (Healthcare), Rubaiyat (Luxury Retailer), and Suntop (Beverages) also received global brand recognition.
“The Awards are an acknowledgment of the tireless effort of the teams that build and maintain their brand presence in an ever-changing market,” said Richard Rowles, Chairman of the World Branding Forum.
The voting and nomination had taken place amidst the pandemic while many countries faced restriction measures that had greatly disrupted the economic landscape. The awards recognize the innovative and creative ways these successful brands have managed to remain distinct and relevant to their consumers over the past year.
“To be a winner at the Awards, a brand has shown that they have built themselves up to such a degree that they are placed amongst the best brands in the world,” said Danny Pek, Chief Executive of the World Branding Forum.
World Branding Forum
The World Branding Forum is a global non-profit organization that aims to raise the standards in branding for the benifit of the industry as well as consumers. The forum produces, manages and supports a wide range of programs covering research, development, education, recognition, networking and outreach.