Saudi Arabia’s Elaf Travel and Tourism strikes technology deal with Sabre

By Shilpa Annie Joseph, Official Reporter
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Elaf Sabre sign tech deal
Officials from Elaf Travel & Tourism and Sabre during the signing ceremony.

Elaf Travel and Tourism, a leading travel management agency in Saudi Arabia, has signed an exclusive agreement with US-based leading software and technology company, Sabre Corporation in order to drive the agency’s growth through advanced technology. 

The agreement provides Elaf Travel and Tourism continued access to Sabre’s portfolio of innovative technology across the region, including its industry-leading workflow Sabre Red 360 and the latest mobile, data analytics, personalization, and automation capabilities.

Dr. Adel Ezzat, Chief Executive Officer of Elaf Group, stated that, “We are excited to confirm our relationship with Sabre, which will continue to support our growth and technology plans. We are working together to deploy the latest solutions and capabilities, transform our business, and advance our offerings to enrich our customers’ experiences – particularly online.”

Using SR360, the agency will have access to Sabre’s marketplace of more than 420 airlines, 750,000 hotel properties, and hundreds of tour operators, rail, car, and cruise providers, enabling it to sell personalized travel packages from suppliers all around the world.

Mr. Abdul-Razzaq Iyer, Vice President of Sabre Travel Network Middle East, commented that, “We are happy that Elaf Travel and Tourism recognizes the value of our technology and trusts the dedication and expertise of our local team.”

“Elaf Travel and Tourism has a wide range of services catering to the online, offline, and corporate travel sectors and we are committed to deliver products and solutions that meet their diverse customer needs and help the company to scale and expand its business to meet the high expectations of the tech-savvy Saudi travelers,” Mr. Iyer further added.

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