Saudi-based Geidea unveils integrated point-of-sales solutions in UAE

By Shilpa Annie Joseph, Official Reporter
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Saudi Arabia-based leading fintech company Geidea has launched its flagship integrated point-of-sales (POS) solution in the UAE at GITEX Global 2022.

The company said in a statement that “it aims to revolutionize payment and business processes for food and beverage (F&B) operations across the UAE.”

The new generation, fully-integrated, cloud-based POS system offers F&B businesses the best-in-market point-of-sales solution and can respond to dynamic market conditions and ever-evolving customer needs.

Sailesh Malhotra
Sailesh Malhotra
General Manager
Geidea – GCC

“UAE is home to more than 25,000 restaurants and cafes, and is also the second largest F&B market for online food delivery in the Middle East and North Africa (MENA) region with an annual market size of $834 million. As part of Geidea’s continued investment in the UAE, our best-in-class payment technology will provide F&Bs with a comprehensive all-in-one solution that addresses payment, commerce, and business requirements – all the way from loyalty programs to online ordering. With our new product, we are not only revolutionizing payments in this space but also supporting the growth of the F&B sector which is a key pillar of the country’s economic growth strategy.”

Mr. Malhotra further noted that “the new solution replaces legacy point of sale and antiquated cash register platforms, which have become obsolete, from their lack of payment methods to their inability to analyze customer behavior and trends.”

“The market is evolving and traditional legacy systems haven’t managed to keep up. We are delighted to introduce a full suite of business applications to improve the way our merchants – even the smaller ones amongst them-run grow their businesses. We envision it as a real catalyst to unlock SME business success in the MENA region,” commented Mr. Laurent Dhaeyer, Chief Strategy & Growth Officer at Geidea.

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