Saudi Research & Media Group opens new HQ at KAFD

By Arya M Nair, Intern Reporter
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KAFD
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The Saudi Research and Media Group (SRMG), has launched its new headquarters in the King Abdullah Financial District (KAFD), the global center for business and commerce in Riyadh.

The new headquarters is part of the SRMG’s growth and expansion strategy, which was unveiled last year and aims to solidify the Group’s leadership position in the region’s media sector, redefine the regional media landscape, and support its efforts to become one of the world’s leading media groups.

The move lays the foundation for a global creative media hub in Saudi Arabia that brings together the most prominent media, technology and content companies. The new state-of-the-art headquarters will allow the group to meet the aspirations of millions of readers, viewers, and followers from across the globe monthly.

The new setting, which will include market-leading digital technology and data capabilities, will enable the company to promote stronger integration and optimize synergies between its businesses and talent, as well as facilitate the growth and digitization of its media platforms. It will also enable the Group to enter new fields such as events, conferences, exhibitions, and book publishing, as well as support the Group’s research and polling capabilities.

The headquarters will house the Group’s various media platforms and businesses, including “Asharq Al-Awsat,” the Asharq network, which includes “Asharq News” and “Asharq Business with Bloomberg,” “Arab News,” “Independent Arabia,” “Argaam,” “Manga Arabia,” “Sayidaty” and “Hia” magazines, as well as the Group’s businesses, SRMG Media, SRMG X, and at KAFD.

Jomana Al-Rashid
Jomana Al-Rashid
CEO – SRMG

“The Group’s headquarters will attract creative talent and provide numerous career opportunities across more than 30 media platforms in all disciplines and fields, including content creation, journalism, production, directing, writing, event management and more. SRMG will also serve as an incubator for entrepreneurs by offering investment and strategic support, and facilitating new business opportunities underpinned by the latest technologies in connectivity, communication, and data analysis, which will ultimately lead to a great positive impact on the Group mainly and the wider media sector.”

The Group’s integration will also strengthen its position as a preferred media partner and builds on the success of its existing partnerships with leading institutions such as Bloomberg and The Independent. The headquarters marks the beginning of the Group’s global expansion, with plans to establish several global offices in Washington and Singapore, in addition to its current offices in London and Dubai.

Mr. Gautam Sashittal, CEO of KAFD, said that “The establishment of the headquarters in KAFD for the most prominent regional media group is an important step in our development as a premium business and lifestyle destination in the region. The presence of the new headquarters of the SRMG will contribute to enriching the business environment within KAFD, in addition to its contribution to attracting talent and stimulating growth and expansion.”

Related: Saudi Media Ministry unveils MEDIATHON with stc for creative media thinking


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