Saudi’s Almatar to use Sabre’s industry-leading tech to boost travel ecosystem

By Arya M Nair, Official Reporter
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Almatar-Sabre partnership
Mr. Aimen Saleh & Mr. Faisal Al Rajhi at agreement signing ceremony

Almatar Travel Group, the leading travel company in the Kingdom of Saudi Arabia, and US-based Sabre Corporation, a leading software and technology provider that powers the global travel industry, have signed a new technology agreement at the Saudi Tourism Forum in Riyadh, that will see the travel company uses Sabre’s industry-leading technology and solutions to help drive operational efficiency, advance its virtual payments strategy and transform travelers experience.

Under this agreement, Almatar Travel Group will benefit from Sabre’s extensive travel ecosystem including its wide geographic scope and breadth of travel content, which includes air, lodging, ancillary and NDC content.

Furthermore, Almatar will access Sabre’s portfolio of innovative technology and intelligent platform, Sabre Red 360, which will help enable the travel company to differentiate its offering, compete more effectively, grow faster in the region, and expand its online travel business. Additionally, Almatar will use Sabre’s APIs and Automation Hub to help it stay competitive in the dynamic Saudi marketplace.

Faisal Al Rajhi_Almatar-Sabre travel partnership
Faisal Al Rajhi
Almatar Travel Group

“With the impressive developments of the Saudi Vision 2030, we are witnessing increased tourism in the country, allowing us to deal with travelers from around the world with different expectations and accustomed to different technology. We turned to Sabre to advance our technology, expand our reach and equip ourselves with intelligent solutions that make shopping and booking travel intuitive, personalized and flexible which is important to differentiate our offerings in a competitive marketplace.”

Almatar Travel Group is advancing its payments solution and will deploy Sabre Virtual Payments (SVP) to help maximize the value of its B2B payments and to provide payments flexibility and control, increased fraud protection and security, accurate reconciliation and better automation and efficiency.

“We are excited to partner with Sabre at this exciting time to support the Kingdom’s vision and travel and tourism developments. Our mission at Almatar is to deploy advanced products and technologies with our unique position in the Saudi market to deliver a best-in-class travel experience for our customers. Therefore, we are working with Sabre on the payments front to benefit from their leading virtual payments solutions. Sabre’s technology and reach will be essential components in our growth and technology strategy,” said Mr. Aimen Saleh, CEO of Almatar.

Almatar and Sabre signed the new agreement at the Saudi Tourism Forum in Riyadh which offers travel and tourism companies interaction and networking opportunities with one another and features cutting-edge technology and environmental solutions that will transform travel in the future.

“To support the Saudi Vision 2030, agencies like Almatar need access to innovative technology and content,” said Mr. Abdul-Razzaq Iyer, vice president, of Sabre Travel Network Middle East. “Almatar is already a proven innovator in travel, delivering highly tailored experiences to its customers in both online and offline space. We are proud to partner with Almatar to advance its payments strategy and recruit the right solutions to fuel their growth and expansion plans.”

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