The Sharjah Business Women Council (SBWC) and the Sharjah Entrepreneurship Centre (Sheraa) have successfully wrapped up the ‘Business Readiness Bootcamp’.
The bootcamp, held over five days, was designed to empower women-led startups while cultivating a more inclusive entrepreneurial ecosystem in Sharjah. It gathered aspiring and early-stage female entrepreneurs for a practical and immersive program, addressing the key challenges faced by women entrepreneurs while exploring areas to drive business development.
The curriculum, with experts in respective fields, covered key modules such as legal and licensing frameworks, marketing and branding strategies, financial management and fundraising. Additionally, the course highlighted effective strategies for pitch development and storytelling.
The legal and licensing module equipped participants with essential knowledge of business law, including company structures, intellectual property rights, contracts, and compliance requirements.
The marketing module centered on developing cohesive strategies, creating compelling content, and mastering digital platforms to effectively reach target audiences.
Financial workshops provided participants with the skills and confidence to handle budgeting, cash flow management, and investor engagement.
Mariam bin Al Sheikh Director – SBWC
“Our partnership with Sheraa embodies a shared vision to empower women entrepreneurs and enhance their participation in Sharjah’s thriving startup ecosystem. The bootcamp provided a launchpad for women to enhance their role as influential leaders, driving innovation and sustainable development across the UAE. By providing essential knowledge and real-world skills, we offered tailored support to female entrepreneurs, enabling them to turn their ideas into impactful ventures that contribute to economic growth.”
Abeer AlAmeeri, Head of Partnership and programs at Sheraa, stated that, “At Sheraa, we believe in unlocking human potential to drive positive change across society. Our mission is to nurture visionary entrepreneurs by providing them with tailored support, mentorship, as well as access to our diverse ecosystem, helping them transform ideas into impactful ventures. This initiative and partnership with SBWC also strengthens Sharjah’s position as a global hub for inclusive entrepreneurship, ensuring that women founders have the platform and resources to thrive.”
The bootcamp concluded in personalized one-on-one pitch rehearsals with seasoned mentors, where participants nurture their storytelling and presentation skills to communicate their business ideas to potential investors and stakeholders.
Additionally, graduates will become part of Sheraa’s thriving entrepreneurship community. This expanding network directly connects entrepreneurs with industry experts, investors, and fellow founders, ensuring that women continue to receive opportunities and support throughout their journey.
Moreover, the Business Readiness Bootcamp falls in line with the UAE’s broader vision and Sustainable Development Goals (SDG). Through this, SBWC and Sheraa are reinforcing Sharjah’s entrepreneurial landscape while positioning female-led startups as key drivers of the emirate’s sustainable economic growth.
