Sharjah Commerce and Tourism Development Authority (SCTDA) has confirmed that it will be part of the Sharjah Government Pavilion at the 42nd GITEX Technology Week which will be held at the Dubai World Trade Center from October 10.
During the five-day event, the Authority will showcase new projects and emerging opportunities in artificial intelligence and metaverse that will shape the future of tourism and commerce sectors in the emirate.
SCDTA will showcase the creative use of technologies and their impact on hospitality, tourism, and commerce during the event, which brings together experts and specialists from 144 countries.
The Authority will also exchange knowledge and future visions to elevate Sharjah’s status in the world arena.
Speaking about the involvement, Mr. Jasim Khalid Al Midfa, Chairman, SCDTA remarked that, “the emirate is keen on building a comprehensive tourism ecosystem utilizing advanced technologies to develop the sector and ensure its sustainability.”
The SCDTA Chairman also emphasized that, “investments in modern technologies to drive innovation in tourism will be key to boosting the sector’s future contributions to overall national economic growth.”
“Implementation of modern technologies have become indispensable to all economic sectors. In tourism, technology is no longer implemented solely for flight and hotel bookings; the sector is now employing the latest in AI and other futuristic technologies to design more experiential, interactive and engaging experiences for travelers. In Sharjah, for instance, we employ VR for trip planning and to market our destinations,” Mr. Al Midfa added.
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