Sharjah displays innovative tourism technologies at ATM 2023

By Shilpa Annie Joseph, Official Reporter
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Sharjah at ATM 2023
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The emirate of Sharjah has showcased its innovative ideas to the tourism industry at the Arabian Travel Market (ATM) 2023, portraying the future of tourism in the region and beyond.

Arabian Travel Market is the market leading, international travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals.

Sharjah pavilion at the event presented cutting-edge technologies and groundbreaking concepts, providing a compelling glimpse into the emirate’s tourist destinations.

According to the statement, “Run by Sharjah Commerce and Tourism Development Authority (SCTDA), with the participation of 20 government and private entities, the Sharjah pavilion featured various destinations and a range of tourism experiences.”

Visitors, including representatives from travel companies, agencies, and ministries, as well as hospitality and entertainment investors, were all attracted to the visionary display of the booth.

“Standout features of Sharjah’s participation at ATM 2023 included “Shj AI Guide – Robot” with interactive technology that offered information, pictures, and promotional videos of events, activities, and tourist attractions in the emirate. Communicating with voice and touchscreen commands, in both Arabic and English, the robot provided an engaging and immersive experience, helping visitors to explore the region’s unique offerings,” as per the statement.

Another showcase at the pavilion was the Sharjah Formula 1 high-speed team boats to promote the “Sharjah World Championship Week,” one of the most compelling and distinguished water sports events in the emirate and the region.

The Sharjah International Marine Sports Club installed a kayak simulator, offering visitors a chance to experience the water sport virtually and explore Sharjah’s various water and sea destinations.

As per the statement, “Displaying an exclusive classic Jaguar car, the Sharjah Old Cars Club was among exhibiting entities, offering a 360° Augmented Reality technology that allows visitors to navigate through the Sharjah Classic Cars Museum.”

The pavilion also featured “Sharjahverse”, the metaverse city encompassing all of Sharjah at 2,590 square kilometers, as well as “Sharjah Museums Experience” to explore the emirate’s 16 museums. Meanwhile, the Environment and Protected Areas Authority (EPAA) provided a fun virtual experience of the Sharjah Safari adventures inside an actual safari car at the pavilion.

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