Sharjah Media City unveils new platform for AI-powered image creation

By Shilpa Annie Joseph, Official Reporter
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Shams launches Create with Shams
Rep. Image | Makalu @ Pixabay

Sharjah Media City (Shams) has launched the ‘Create with Shams’ platform, the first government platform of its kind in the region that utilizes advanced artificial intelligence (AI) technologies to design and produce high-quality professional images.

The platform caters to the needs of government entities, companies, and the artistic and creative community, as per the statement.

Create with Shams platform intends to encourage the creation of professional images for websites, social media accounts, and other digital channels. Further, it utilizes the latest computer vision techniques, machine learning algorithms, and automatic subject detection in images for maximum impact.

Dr. Khalid Omar Al Midfa Image
Dr. Khalid Omar Al Midfa
Sharjah Media City

“We are excited to launch the ‘Create with Shams’ platform as the first-of-its-kind government platform in the region for AI-powered image creation. Our goal is to empower government entities, companies, and individuals to produce high-quality images. The platform design emphasizes user-friendliness and efficient performance. We are confident that the effort put into building the platform using the latest AI technologies will enable users to create unique images to capture the attention of the masses.”

‘Create with Shams’ represents an integral step to improve Sharjah’s global position and supports the UAE’s strategy for artificial intelligence.

The platform provides users with an unlimited number of premium images at nominal rates and with minimal invested effort. ‘Create with Shams’ does not need special skills or professional photography equipment to make quality images.

“In its first phase of release, the platform is currently available for use by government entities and organizations. Shams anticipates that the platform will quickly also roll out to companies and individuals in the region, during the second phase of launch,” as per the statement.

Related: Sharjah Media City enters into strategic partnership with Smartt. Studio