The Sharjah Chamber of Commerce & Industry (SCCI) has finalized all preparations for the fifth edition of the Al Dhaid Date Festival, which will take place from 22 to 25 July at the Al Dhaid Expo Center.
Mr. Mohammed Ahmed Amin Al-Awadi, Director-General at SCCI has stated that preparations are in full swing to organize a distinguished season of the festival to maintain the prominent position it has attained in previous years while taking the strictest precautionary measures to ensure everyone’s health and safety.
“Al Dhaid Date Festival is considered an annual gift to please the people of the central region of the Emirate of Sharjah. It’s also a translation of the directives of the wise leadership to utilize this event in enhancing Al Dhaid’s historical status, preserving its heritage, and providing all forms of support to its people, especially in the agricultural sector. The SCCI is keen to raise the value of the prizes allocated to the competitions to $136,132 (AED 500,000), bringing the total to $408,396 (AED1.5 million). This is in addition to enriching the festival with new categories to gain the satisfaction of visitors and participants in the event.”
Further, he praised the cooperation of government departments, bodies, and the civil sector to make the event successful along with media attention, which constituted a strong impetus for the Chamber to continue organizing and developing the festival year after year.
Al Dhaid Date Festival intends to support the development process in the eastern and central regions of Sharjah. It also aims to strengthen and solidify Al Dhaid’s position in the agricultural wealth sector, particularly in the field of palm production, which is noted for its diversity and quality.
The festival has also contributed to increasing the interest in palm trees, supporting its owners and farmers, developing dates-based local industries, and raising the quality of Emirati products. Furthermore, the festival is considered one of the most important economic, tourism, heritage, and promotional initiatives on the SCCI’s annual events agenda.