Shory Group has entered into a strategic partnership with ELM, a pioneer in digital solutions in the Kingdom of Saudi Arabia, to enhance cross border vehicle insurance for travellers between Saudi Arabia and the UAE
This collaboration will enable travelers journeying by land from Saudi Arabia to the United Arab Emirates to access seamless vehicle insurance options, marking a significant advancement in regional digital integration.
The partnership reflects Shory Group’s commitment to expanding its global business footprint and enhancing customer experience through innovative technology-driven solutions.
By enabling integration with Saudi Arabia’s government digital platforms that provide secure e-services, travelers will now be able to purchase insurance online before reaching the UAE border. This will eliminate waiting times and streamline their journey.
Shory Group’s Digital Insurance Success with Aber Platform
This initiative builds on the success of Aber, Shory Group’s digital insurance platform launched in 2022 to serve land travelers entering the UAE. Aber has already achieved strong adoption, with 60 percent of users opting for online insurance by 2025.
The integration with government digital platforms is expected to accelerate this trend further, making the process even more accessible and familiar to users in Saudi Arabia.
It is also closely aligned with the UAE government’s ICP program, which aims to increase digitalization and improve the user journey at the country’s borders.
Abdulelah Alghofaili, Co-Founder and CEO, Shory Group, said that, “At Shory, our mission has always been to simplify the insurance experience through innovation and technology. This partnership with ELM is a natural extension of that vision.”
“By integrating our services with trusted government digital channels in Saudi Arabia, we are not only making insurance more accessible for travelers between Saudi Arabia and the UAE, but also actively supporting the UAE government’s ICP initiative to enhance digitalization and improve the border experience. We see this as a stepping stone towards broader regional collaboration and smarter, more seamless travel,” Alghofaili added.
