Shurooq unveils its latest beachfront destination in Sharjah

By Shilpa Annie Joseph, Official Reporter
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Shurooq opens Al Heera Beach
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Sharjah Investment and Development Authority (Shurooq) has opened its latest beachfront destination in Sharjah, ‘Al Heera Beach’.

The project, which stretches over 3.5km of shoreline in the Al Fisht area, has a picturesque setting overlooking the Arabian Gulf.

The new development is a new recreational destination for residents, visitors, and tourists, and an opportunity for investors and entrepreneurs in the entertainment and hospitality sector to use this high-quality tourism location to expand their ventures in the emirate.

According to the company statement, “‘Al Heera Beach’ offers a plethora of services and facilities, as well as 18 commercial units that include a selection of renowned restaurants and cafes, a fully equipped gym, art installations in cooperation with Maraya Art Center, a professional skatepark “KOTA” as well as public amenities.”

Furthermore, this innovative beachfront project offers a one-of-a-kind experience for residents and visitors to Sharjah, through its many attractions that incorporate a range of industries such as hospitality, entertainment and arts, recreation, sports, and public amenities.

Shurooq has announced that three of the commercial units have opened, and it includes a restaurant, a café, and a fully equipped gym, in addition to all public amenities.

Further, the company has announced that another three commercial units will be launched before the new year and an additional two units in January 2023. The remaining 12 units will be opened before the end of the first quarter of 2023.

Shurooq is currently leading a diversified portfolio of infrastructure projects across Sharjah’s western, central and eastern regions. The company’s portfolio of projects reflects its mission to enhance long-term investment prospects offered by Sharjah to businesses, SMEs, and startups across a wide range of sectors.

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