One of the Middle East’s largest food, beverage, and hospitality event, SIAL Middle East will be launched from 7 to 9 December 2021 by the Abu Dhabi-based major venue development and management firm Abu Dhabi National Exhibitions Company (ADNEC).
SIAL Middle East’s 11th edition along with the Abu Dhabi International Date Palm Exhibition (ADDPE) will be held in December, instead of September, to ensure the wider competitiveness of both pioneering events. The date change will bring significant levels of international participation from major specialized companies, decision-makers, and global experts.
Capital Events at ADNEC has collaborated with partners and key exhibitors of SIAL ME and the ADDPE in reaching this decision. According to the statement, the date change of the event was intended to support all SIAL ME and ADDPE exhibitors and partners.
Further, this date change follows a thorough analysis of current market conditions, as well as international exhibitors’ inability to commit to the original September date due to the possibility of travel restrictions from their home countries.
As per the reports, SIAL ME will see local, regional and international specialty establishments highlight the latest innovations, technologies, global food security, and future global trends in the food, beverage, and hospitality industry.
Mr. Saeed Al Bahri Salem Al Ameri, Director-General of the Abu Dhabi Agriculture and Food Safety Authority said, “SIAL Middle East is gaining importance and success year after year for its role in opening new business prospects for suppliers and buyers in one of the world’s fastest-growing food and beverage markets as well as enhancing the emirate’s position as a leading food and beverage hub. We are looking forward to another successful edition this December.”
Humaid Matar Al Dhaheri MD & Group CEO ADNEC
“SIAL Middle East 2021 and the Abu Dhabi International Date Palm Exhibition 2021 are some of the most important annual exhibitions ADNEC holds. We have co-operated closely with our partners across the public sectors in developing and enhancing the exhibitions’ calibre at both a regional and global level, alongside ensuring that these exhibitions are the most prominent international events in this critical sector. We will hold the two exhibitions in December, having implemented a raft of preventative measures and protocols, guaranteeing the health and safety of all visitors and exhibitors. The events will attract a wide range of local, regional, and international exhibitors, alongside a plethora of visitors, decision-makers, experts, and industry professionals.”
“ADNEC Group is immensely adaptable, allowing us to respond to changes across the business tourism sector, which is particularly pertinent given current global conditions. We do so in finding alternative solutions that protect our partners’ interests, enabling the success of all exhibitions and conferences organized by our company,” added Mr. Al Dhaheri.
Mr. Saeed Al Mansoori, Executive Director of Capital Events commented, “Time and time again, ADNEC Group demonstrates its ability to hold mega-events during current global circumstances. The successes of IDEX and NAVDEX 2021 earlier this year saw record participation from exhibitors and participating nations. Both events received regional and international acclaim from companies working in the business tourism sector. We will employ these experiences in these two upcoming exhibitions.”
“This year’s event is set to attract serious date palm buyers, and the Abu Dhabi International Date Palm Exhibition, alongside SIAL ME, has positioned itself as a key industry event across the region. The exhibition is expected to attract a large number of key buyers this year looking to purchase date palm fruit,” noted Dr. Abdul Wahab Zayed, Agriculture Consultant at the Ministry of Presidential Affairs and Secretary-General of the Khalifa International Award for Date Palm and Agricultural Innovation.
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