Cityneon Holdings, Singapore-based global experience entertainment company that specializes in unique, immersive, and large-scale experiences, has signed a strategic partnership agreement with Qatar Free Zones Authority (QFZA) to establish its new facility.
The new facility will be built across 15,000 square meters in Ras Bufontas Free Zone and will include an international experience and entertainment technology center, an innovation lab focused on R&D in animatronics and robotics, and a large-scale production workshop. It will cater to rising entertainment technology and experience markets in the Europe, Middle East and Africa (EMEA) region.
Cityneon will offer large-scale experiences in Qatar similar to the company’s services around the world, such as their Jurassic World exhibition in Chengdu, China, and Avengers exhibition in Las Vegas.
“Cityneon’s decision to open its first facility in the Middle East at Qatar Free Zones is a testament to the strength of our offering and the exciting trajectory of the entertainment technology industry and the tourism sector in Qatar and across the region, in line with the Qatar National Vision 2030. Qatar Free Zones provide an ideal environment for international and local companies with the skills and innovation to help build a better future.”
Cityneon is a global leader in immersive experiences and will help develop the regional entertainment technology and Intellectual Property (IP) industry to generate new jobs in robotics and animatronics, costume design and fabrication, and sculpting and molding, among others.
The technology and research ecosystem in Qatar Free Zone will allow Cityneon to boost its IP business operations for the region and benefit from a growing community of like-minded organizations, dedicated research and innovation facilities, and partnership opportunities.
“We are pleased to be working closely with QFZA to fast-track our expansion plans in the EMEA region, which is a strategic and important market for the company. We see immense potential for our IP business in the EMEA region and the strategic location of our new facility in Qatar will be pivotal in addressing the markets that we plan to serve, as well as for us to reach out to potential partners and collaborators for the Group,” Group CEO of Cityneon, Mr. Ron Tan said.
Commenting on the expansion, Mr. Feroz Siddiqui, General Manager, Cityneon Middle East, said, “With this new office, we embark on our Middle Eastern journey in bringing cheer, joy, laughter, and smiles to awe our audiences with our large, immersive and technologically-advanced entertainment assets to the region.”
The partnership between QFZA and Cityneon will also support the Qatar National Vision 2030, which aims to create a knowledge-based economy and promote economic diversification. It will expand the significant skilled labor pool in Qatar and support the ongoing digital transformation of the country.