Starkey celebrates Eid Al-Fitr with children in Sanad Village

By Shilpa Annie Joseph, Official Reporter
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Starkey and Sanad Team at the Eid festivities.

US-based global hearing technology company Starkey has conducted a special event for the students in Sanad Village, the world’s largest rehabilitation center for people of determination in the Sustainable City in Dubai.

According to the company statement, the event intends to further build and nurture the camaraderie between the students at the Sanad Village.

Starkey has been supporting the people of determination for several decades and played an integral role during the World Games Abu Dhabi 2019, where it conducted hearing health screenings for 7500 athletes as part of the Special Olympics Healthy Athletes program.

Sanad Village is the largest center in the region dedicated to treating autism and helping children with autism and their families to integrate into society and transition towards independence.

Giscard Bechara,
Giscard Bechara,
Starkey – MEA FZCO

“It takes a village to raise a child as they say, which means that an entire community of people must interact with children for those children to grow in a safe and healthy environment. Sanad Village has been doing a fabulous and a commendable job in supporting this special community of kids and we are honored to take part in the Eid festivities. We are delighted to be part of this initiative with Sanad Village and to share our global expertise with kids in this really beautiful and inclusive community. I would also like to add that close to 16 million people suffer from various degrees of hearing loss in the Middle East region and this number is on the rise. People take their ear health for granted and go for treatments only when there is a serious hearing challenge. This condition should be given even more importance when it comes to people of determination so that they can be diagnosed earlier and help them with a better quality of life in all ways possible.”

“The welfare and happiness of the children in Sanad Village is our utmost priority, and as we celebrate Eid Al Fitr this year, we are delighted to see global corporates like Starkey engaging with our community, The role of the private and public sector is very important in supporting the inclusion of people of determination within the larger community in all aspects of life, whether its education, sports, arts, or job opportunities,” said Ms. Tasneem Abu Rouza, Chief Operations Officer at Sanad Village.

Further, Starkey supports people with hearing challenges in the UAE and showcased the world’s first artificial intelligence (AI) embedded hearing aids at the AccessAbilities Expo in Dubai. This Expo aims to bring the world’s latest assistive technology products with the goal of enhancing the lives of more than 50 million people with disabilities.

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