Snowdrop Solutions, a leading provider of advanced transaction enrichment solutions, collaborated with PwC Middle East, one of the world’s leading professional services firms, to bring its innovative Transaction Enrichment API to banks and payment providers in the Middle East.
This collaboration marks a significant step forward for the Middle East, offering banks and payment providers a unique opportunity to leverage Snowdrop’s industry-leading technology, trusted by major financial institutions across Europe and Asia Pacific together with PwC’s extensive expertise, to deliver exceptional customer experiences and drive operational efficiencies.
By integrating Snowdrop’s transaction enrichment API called MRS, financial institutions can quickly empower their customers with clarity around each purchase – whether online or in-store. This allows users to intuitively visualize when and where they spend money.
The MRS API is powered by leading AI technology using a combination of Snowdrop’s own experienced Machine Learning models and Large Language Models like Gemini technology increasing customers’ data quality, and providing greater scalability using all the power of Google Cloud and Vertex AI.
Ken Hart, CEO and Founder at Snowdrop Solutions, said that, “This strategic partnership with PwC in the Middle East marks a transformative moment for Snowdrop. PwC’s unparalleled reputation and regional expertise, coupled with Snowdrop’s advanced transaction enrichment offering, will empower financial institutions across the Middle East to unlock their full digital potential. Together, we will equip them to evolve their digital offerings, improve customer experience through transaction clarity, and become true leaders and innovators, not just regionally, but on a global scale.”
“This collaboration embodies our unwavering commitment to spearhead digital transformation initiatives and empower financial institutions with next-generation citizen-centric solutions, ultimately offering a seamless payment experience. Our latest Middle East CEO survey findings reveal that 69 percent of business leaders in the region consider technological change as a priority area, which underscores our dedication to propelling the region towards a future of unparalleled technological advancement and economic prosperity,” commented Ian Hooper, Partner, Middle East Payments Leader at PwC.
Through this collaboration, PwC Middle East is poised to drive efficiency, accuracy, and new experiences in the evolving landscape of banking and payments.
As per the statement, they will act as a prime reseller and advisor in the region, enabling banks and payment providers to seamlessly integrate with Snowdrop’s Transaction Enrichment API and create new and enhanced experiences such as spend insights, loyalty, and sustainable spending options.
Further, this collaboration with PwC Middle East expands Snowdrop’s reach and empowers more banks to leverage the power of enriched transactions.
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