SOUEAST, a leading Chinese automobile manufacturer, has successfully unveiled its brand new vehicle lineup at Dubai’s iconic Burj Al Arab, the world’s first seven-star hotel.
The launch marks a key milestone, ushering a new era of urban mobility. The event was attended by nearly 100 prominent guests, including UAE government officials, SOUEAST executives, and Elite Group Holding.
Mr. Chuandeng Ke, Vice President of SOUEAST, stated that, “Founded in 1995, SOUEAST has a history of 30 years. From 2024, SOUEAST entered into a brand-new age with a new image and proposition. We aim to provide innovative products and services to consumers, and to co-create new lifestyle with our users.”
Unveiling a Global Vision: Empowering the New Urban Youth
With its refreshed brand identity, SOUEAST focuses on the urban youth demographic, embracing the slogan “EASE YOUR LIFE” to provide seamless and innovative urban mobility experiences.
Strategic Expansion: Accelerating Growth in the Middle East
SOUEAST unfolded an ambitious regional strategy for 2025, which includes expansion into Qatar, Saudi Arabia, Bahrain, Oman, and Lebanon by the end of the year. The plan features the establishment of 14 sales outlets aimed at elevating local service offerings.
“To ensure efficient after-sales support, we’ve invested in a 12,000-square-meter spare parts warehouse in the Middle East and established partnerships with global shipping and logistics providers, ensuring rapid response to after-sales demands across the region,” added Ke.
New Models Unveiled: Fresh Choices for Urban Mobility
The latest models unveiled are: the Smart Premium SUV S09, the Urban Intelligent SUV S07, the Urban Stylish SUV S06, and the hybrid S06 DM.
The details and specification
S09: This flagship model is designed for urban elites, offering the perfect blend of functionality for business and family use, ideal for business trips and family vacations.
S07: A stylish and intelligent SUV tailored for young urban professionals, blending advanced technology with a trendy design, perfect for daily commuting and weekend getaways.
S06: A dynamic and tech-forward choice for urban trendsetters, offering high-performance functionality.
S06 DM: A hybrid SUV featuring a 1.5T GDI hybrid engine, providing an exceptional range, power, and fuel efficiency.
With its diverse lineup and deeper commitment to the Middle East, SOUEAST is poised to fuel growth and emerge as a leading automotive brand in the region. By 2030, SOUEAST seeks to flourish into over 80 global markets with a network of 2,000+ sales and service centers, fostering trust and loyalty worldwide.
