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IDC MEA CIO Summit 2023
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IDC MEA CIO Summit 2023
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Adidas agrees to sell underperforming Reebok to Authentic Brands for $2.5bn

German multinational corporation Adidas has agreed to sell its underperforming Reebok business to retail behemoth Authentic Brands Group (ABG) for up to $2.5 billion. The...

Nike expects $50bn revenue as economies enter post-COVID recovery

The popular athletic-wear maker, Nike shares rose after the firm announced that revenue for the current fiscal year will reach $50 billion for the...

Inclusive Sports; Adidas unveils full-cover swimwear for women

German sportswear maker Adidas has thrown its weight behind fostering an inclusive sports landscape, with the debut of its first collection of swimwear for...

Adidas launches Reebok sale; But Chinese labor row likely to pose...

German sporting goods maker Adidas has launched the sale of its Reebok brand in an auction. But the move faces risks of being affected by...

Adidas predicts strong recovery led by China; Focus on eCommerce, sustainability

German sportswear maker Adidas expects a strong recovery in sales this year led by the Chinese market, though profit will be trimmed by costs...

The fashion industry is rising to the occasion to tackle climate...

The majority of consumers are now conscious that one of the main contributors of environmental damage is the fashion industry. The heavy use of...

Adidas to reveal final decision on Reebok sale in March

Europe’s largest sportswear manufacturer Adidas is looking for strategic options like a potential sale of Reebok, 15 years after it bought the US-based brand...

Adidas likely to sell loss-making Reebok division: Reports

German sportswear business Adidas is preparing to sell its Reebok division, as it tries to put an end to the ill-fated investment in the...
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