German sportswear maker Adidas has thrown its weight behind fostering an inclusive sports landscape, with the debut of its first collection of swimwear for women who prefer to cover up when in the water.
The Full-Cover Swimwear Collection consists of 18 items that are the result of global conversations with women to learn what they want from their swimwear.
Adidas, sportswear and technical fabric expert has created a collection that aims to be as women-centric as possible.
It’s not only about covering bodies from head to toe; it’s also about considering the entire spectrum of inclusivity in sportswear. For example, to prevent long sleeves from riding up, thumb holes have been added, while tops are held snuggly in place over leggings and shorts thanks to press studs around the hips.
The new collection is inspired by the results of a 2021 survey by YouGov, which found that just 12 percent of women feel entirely at ease wearing a swimsuit in public, citing body shaming and a lack of privacy as reasons.
Meanwhile, a survey in the UAE found that over two-thirds of women felt pressured by the media’s portrayal of the “unattainable body,” with the majority struggling to find swimwear that they felt comfortable in.
Ms. Sybille Baumann, Senior Product Manager at Adidas swimwear remarked that “at Adidas, we believe that nobody should be prevented from enjoying the benefits of being in and around the water. We are constantly looking at ways to diversify our product offering for all women and our Full-Cover Swimwear Collection is rooted in that mentality.”
Ms. Dareen Barbar, the Lebanese Adidas ambassador and amputee athlete, who lives in Dubai, features in the campaign.
The collection is available in three colors: black, burgundy, and purple, with sizes ranging from 2XS to 2XL.
While providing more coverage, the collection is also environmentally conscious and is created of technical fabric that is not only chlorine resistant and rapid drying but also contains Econyl, which is made up of recycled and regenerated yarn.
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