The Taiwan External Trade Development Council (TAITRA)-led “Taiwan Modest Fashion and Beauty Online Pop-up Shop” was recently launched virtually via a live online broadcast.
The launch event aimed at promoting Taiwanese firms and introducing good-quality products with a series of activities, including an Online Pop-up Shop, Modest Fashion Show, Makeup Demo, Halal Beauty product launch, and one-on-one online Business Matchmaking.
The virtual event was co-organized by the Bureau of Foreign Trade (BOFT), Taiwan Sweater Industry Association (TSIA), and the Commerce Development Research Institute (CDRI).
The Online Pop-up Shop showcases more than 35 premium beauty products suppliers from Taiwan.
The Modest Fashion Show also announced the latest clothes by well-known Taiwanese clothing brand designers such as SABRA ANDRE, GIOIA PAN, and young promising designers from Malaysia and Indonesia.
Ms. Cynthia Kiang, the Director General of BOFT, wore an elegant Muslim-style tailored dress, while Mr. Simon Wang, the President & CEO of TAITRA, was seen in a hand-made gorgeous Muslim patterned bow tie.
“The programs of Makeup Demo and Halal Beauty product experience present the BEST Taiwan beauty products,” TAITRA added.
The event was live streamed in Arab countries including ASEAN, the Middle East, and even North Africa so that local people could join online.
The Online Pop-up Shop will run until the end of 2022 and the event video is available at the dedicated link.
In April 2017, TAITRA was entrusted by the government to set up the Taiwan Halal Center and help promote the Taiwanese Halal industry. After multiple efforts, Taiwan’s Muslim tourism-friendly image has hit a record high.
In 2022, Taiwan was ranked second among all non-Organization for Islamic Cooperation (non-OIC) countries in terms of Muslim-friendly travel in the Global Muslim Travel Index (GMTI).
The survey provided exciting, good news for Taiwan’s tourism industry. They aim to create a friendly environment in which Arab audiences can purchase quality products made in Taiwan without worries and have more convenient lives. To explore more interesting products, please visit our online shop.