talabat mart, the grocery and retail arm of talabat, has signed a strategic Memorandum of Understanding (MoU) with Elite Agro Holding, a leading UAE-based food and agricultural group that supports local agriculture and ensures access to fresh, high-quality produce for consumers across the UAE.
The partnership establishes a direct farm-to-consumer supply channel, enabling talabat mart to source fresh fruits, vegetables, and eggs directly from Elite Agro’s local farms. By shortening the supply chain, the collaboration ensures faster delivery of high-quality produce while improving supply resilience and reducing reliance on imports.
Alix de Zelicourt, General Manager at talabat mart, said that, “Through this partnership with Elite Agro, we are reinforcing our role as a key enabler within the UAE’s food supply ecosystem. Direct sourcing from local farms allows us to deliver fresher products to our customers, supporting the long-term growth of the UAE’s agricultural sector.”
talabat mart boosts local agriculture via partnership with Elite Agro
The MoU also emphasizes demand planning, supply chain optimization, and the growth of locally sourced product assortments across talabat mart’s network of dark stores. This will guarantee a steady supply of fresh produce, while offering local farmers more predictable demand and enhanced route-to-market efficiency.
Hassan Halawy, Group Chief Executive Officer at Elite Agro Holding, noted that, “The partnership between Elite Agro Holding and talabat mart brings together two UAE-grown market leaders to redefine the connection between production and consumption, integrating agriculture, technology, and digital access into one seamless ecosystem.”
Further, this initiative aligns with the UAE’s broader vision to strengthen national food security and promote sustainable, homegrown agricultural production. By incorporating local farms into talabat mart’s supply chain, the partnership fosters the growth of domestic agriculture and establishes a scalable model that ensures consistent demand and market access for UAE-based producers.
