Tetra Pak inks $12.3mn deal with Iraq’s Alssad at Gulfood 2023

By Arya M Nair, Official Reporter
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Tetra Pak_Alssad partnership

Tetra Pak, the world’s leading food processing and packaging company, has signed an agreement with Bagdad-based food company Alssad for food Industries, at the sidelines of at Gulfood Manufacturing 2023.

Under the $12.3 million agreement, Alssad will become the first factory in Iraq to produce high quality tomato paste and legume products in Tetra Recart packaging, introducing a new level of value, convenience and food safety to the market. The project is expected to begin production in 2024.

Mr. Niels Hougaard Managing Director at Tetra Pak Arabia said that “We are delighted that this agreement will provide Iraqi consumers with an easy to use, sustainable packaging solution. Tetra Recart is an innovative, future-proof packaging solution for shelf-stable foods, which serves the evolving needs of consumers, producers, retailers, and the environment.

“For consumers it is a practical, modern, safe and natural alternative to tin cans. For Alssad it offers size-flexible lines, allowing a smaller factory footprint, reduced warehousing requirements and lower operational costs. For the planet, it offers a solution made from at least 69 percent responsibly sourced, renewable materials, which are 100 percent recyclable,” Mr. Hougaard added.

Mr. Ghassan Sabeen, Managing Partner at Alssad, commented that “We always strive for excellence. Alssad carefully selects innovative, efficient, and sustainable solutions to supply the Iraqi consumers with high quality value products that cater for different needs. Tetra Recart project remarks a milestone for Alssad stepping into food production for tomato and legumes and utilizing latest technology with most innovative package in the industry.”

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