Dubai-based Galadari Food and Beverage Division, a subsidiary of Galadari Brothers Group, has revealed that it would be the Master Franchisee for Korea’s KyoChon as part of its plans to expand into the Middle East and North Africa (MENA).
Established in 1991, KyoChon is Korea’s most popular fried chicken brand, with a strong foothold in the US, China, Malaysia, Indonesia, and Thailand. Through its partnership with Galadari Food and Beverage Division KyoChon’s is bringing its promise to use 100 percent natural ingredients and the freshest, healthiest chickens to the MENA region.
Galadari Food and Beverage Division, as a strategic partner, will introduce the area to the authentic and award-winning Korean brand and experience, with its first grand opening in Dubai. KyoChon intends to rapidly expand in the country. The group will grow into nine African countries as a result of this partnership, including the UAE, Saudi Arabia, Kuwait, Oman, Bahrain, Qatar, Lebanon, Jordan, and Morocco.
“We are proud and delighted to be named the Master Franchisee for Korea’s number one fried chicken brand as it makes its debut in the MENA region. Dubai’s vibrant and extremely innovative gastronomic scene has welcomed several international brands over the years, and we are certain that KyoChon will soon find itself with a very dedicated foodie fanbase. We look forward to working with KyoChon to deliver on the promise and the amazing experiences that their brand is known for across the world.”
Mr. Mohammed Galadari, Co-Chairman Galadari Brothers stated that Dubai’s competitive F&B sector has seen steady growth in recent years. A combination of visionary leadership, a comprehensive portfolio of restaurants and food concepts, and creativity has meant that the city is the ideal destination for any brand looking to launch in the MENA region.
Mr. So Jin-se, Chairman of KyoChon said that “the sense of duty that ‘Kyochon cannot succeed without the success of our franchisees and partners’ has created today’s Kyochon. The bond of the two companies is a precious gift from God.”