UAE’s Brass Monkey expands its presence in Saudi via Al Hokair Group

By Salma C, Intern Reporter
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Al Hokair Group
Saudi’s Al Hokair Group and UAE-based Brass Monkey's officials after signing the partnership agreement

Saudi Arabia’s Al Hokair Group for Tourism and Development and the UAE-based entertainment brand Brass Monkey are partnering to extend the unique entertainment strategy of Brass Monkey into the Kingdom.

The partnership agreement was signed by Mr. Fahad Al-Fawaz, CEO of Al-Hokair Group, and Mr. Ziad Al-Senussi, owner of the Brass Monkey project, in the presence of several officials from the two companies.

Under this collaboration, Al Hokair Group will develop a range of destinations across several regions in the Kingdom, where customers can enjoy Brass Monkey’s unique approach to entertainment and fun.

Sharing his optimism about the association, Mr. Mohamed Attia, Al Hokair Group’s General Manager of Entertainment, stated that “We are pleased to sign the partnership agreement with Brass Monkey, a promising entertainment brand that has achieved remarkable success during the past two years. We are working in Al Hokair Group’s entertainment sector to enhance our portfolio and maintain our leadership position in the industry.”

Al Hokair Group

The Al Hokair Group has been a major force in tourism, hospitality, and entertainment for decades in Saudi Arabia and the wider Arab world. Founded in 1975, under Sheikh Abdulmohsin Al Hokair’s leadership, the group invested in the entertainment and hospitality sectors.

Over the past five decades, the group has expanded its projects across Saudi Arabia, the United Arab Emirates, and Egypt, including 80 resorts, 35 hotels, and several cinemas and restaurants.

Brass Monkey

Since its establishment in the UAE in 2020, Brass Monkey has been celebrating customers’ good times with delicious dining featuring American and Asian cuisine. The brand has enjoyed considerable success in a short period by focusing on creating happy moments with dynamic activities. Across its venues, it offers over 60 arcade games, bowling alleys, basketball, hockey, and nostalgic favorites like Pac-Man that appeal to all ages.

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