UAE’s e& to become digital partner of Global Media Congress 2022

By Shilpa Annie Joseph, Official Reporter
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Etisalat UAE
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UAE-based e&, formerly known as Etisalat Group, has announced a collaboration with the Global Media Congress as its digital partner.

This partnership further enhances e&’s position as a global technology and investment conglomerate that delivers on its commitments to digitally empower societies in markets where it operates.

The first edition of Global Media Congress, organized by ADNEC Group and the Emirates News Agency (WAM), will take place from 15-17 November 2022 at the Abu Dhabi National Exhibition Centre and will see the presence of companies from across the globe converging to discuss trends and forecasts related to the application of digital infrastructure in the media industry.

As the digital partner of Global Media Congress, e& will participate in high-level discussions related to employing the latest digital technologies such as the metaverse, the Internet of Things (IoT), and Artificial Intelligence (AI) in the media sector both regionally and worldwide.

Mr. Saeed Al Mansoori, CEO of Capital Events, Part of ADNEC Group, said that, “We are delighted to have e& as a digital sponsor of the Global Media Congress, a major platform for exchanging knowledge and expertise and introducing the latest innovations that shape the future of the global media industry. We look forward to working together to highlight the UAE’s approach to developing a digital infrastructure to enable media companies to achieve their mission and support the growth of different industries.”

Hatem Dowidar
Hatem Dowidar
CEO – e&

“We support the vision that the UAE’s wise leadership has for the nation to be a major catalyst in progressing sustainable development across societies. Our partnership with the Global Media Congress will add value to the media industry as we work together to empower media leaders through knowledge-sharing programs focused on harnessing the benefits of innovative digital infrastructure. Ideating, designing, and deploying new-generation technologies for the benefit of businesses and the communities where we operate while elevating the customer experience will always remain at the core of what we do as a global technology and investment conglomerate. We look forward to engaging with globally renowned companies, exchanging industry expertise, and nurturing a healthy tech-enabled ecosystem in the media sector, which will ultimately impact the country’s socio-economic development.”

Mr. Mohammed Jalal Al Rayssi, Director-General of WAM and Chairman of the Higher Organizing Committee of the Global Media Congress, commented that “the launch of such a high-caliber conference as Global Media Congress is an important step towards advancing the digital transformation of the media sector in the UAE and beyond.”

“We are confident in the capabilities of e& as the global technology and investment conglomerate that continues to support businesses, governments, and enterprises to accelerate their digital transformation journeys. As the digital partner of Global Media Congress, e& will support us build a platform that brings organizations from the media industry together to promote collaboration, share insights, and leverage industry experts’ engagement,” Mr. Al Rayssi noted.

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