UK-based unites with etisalat by e& to support SMBs in UAE

By Shilpa Annie Joseph, Official Reporter
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Etisalat UAE
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UK-based AI-assisted software development platform, has entered into a partnership with UAE-based multinational telecommunications services provider, etisalat by e&, in order to empower small to mid-sized businesses (SMBs) with a digital first future that is accessible, cost-effective, and efficient.

Under the deal, etisalat by e& will offer its large base of existing SMB clients access to’s Studio Store, an ever-increasing catalog of app starter kits (web and mobile) that are designed to enable SMBs to grow and manage a digital-first experience for their customers and businesses without needing to code or hire a developer.

According to the statement, Studio Store will be offering a selection of ready-to-go apps, such as local delivery apps that can be delivered to customers in less than 72hrs. This will result in bringing more businesses online faster and at a fraction of the cost of building from scratch.

Esam Mahmoud
Esam Mahmoud
Etisalat by e&

“Working with gives us the opportunity to support our customers gain access to ready-to-go app solutions, making it easier for them to grow their digital footprint. Through our partnership, we are helping small and medium businesses become digitally native from driving superior customer experience to boosting operational efficiencies. Our partnership reinforces our commitment to digitally empowering people and societies so that we can accomplish more together.”

Mr. Sachin Dev Duggal, Co-Founder, and Chief Wizard, of, said, “Our partnership with etisalat by e& highlights our commitment to the UAE as we endeavor to grow our presence in digitally unique markets.”

“We believe that every business should be empowered to unlock its true potential, and with our Studio Store offering and etisalat by e&’s vast reach, we look forward to inspiring small business owners and entrepreneurs to find more impactful ways to scale their businesses and engage with customers in an ever-evolving omnichannel world. Our mission is to digitize millions of small and medium-sized businesses with this strategic initiative and align with UAE’s vision of 2030,” Mr. Duggal added.

Related: Amazon expands its Intellectual Property Accelerator program to UAE