UAE’s Emaar to bring world-class entertainment experiences to Saudi Arabia

By Shilpa Annie Joseph, Official Reporter
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Reel Cinemas
Representational Image

UAE-based Emaar Properties’ subsidiary Emaar Entertainment has partnered with Saudi Arabia’s GOSI investment Ventures to open and operate its theatre chain Reel Cinemas in the Kingdom.

Emaar Entertainment said in a statement that it has obtained the license to operate Reel Cinemas in Riyadh in December. The first Reel Cinemas will have fourteen screens with cutting-edge cinema technology and a specially designed food and beverage menu.

With an investment of $266 million (SAR1 billion), the expansion plans include twenty new locations to be unveiled within the next five years, including both cinemas and family entertainment centers across the Kingdom.

“The first Reel Cinemas location in Riyadh will feature the best of what Reel Cinemas is bringing to the Kingdom in its rapid growth, such as industry-leading auditorium experiences, excellent dining ideas, and first-class customer service,” as per the company.

Ahmad Matrooshi
Ahmad Matrooshi
Executive Board Member
Emaar Properties

“We are proud to bring a world-class entertainment experience to Riyadh with our first Reel Cinemas location which will open in 2021. We are confident that our partnership with GOSI Investment Ventures will provide our guests with innovative cinema formats tailored for every taste. Riyadh is internationally recognized for its strong heritage in art and culture and the new Reel Cinemas in Riyadh will bring another aspect of entertainment to residents and visitors alike.”

GOSI investment Ventures Spokesperson Mazen H Qandeel said, “We are thrilled to partner with Emaar Entertainment Saudi to bring the first Reel Cinemas venue to the Kingdom of Saudi Arabia. Audiences can look forward to enjoying an incomparable movie-watching experience – incorporating not just the latest movie content, but also delectable dining options, superior customer service, and cutting-edge technology.”

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