UAE-based leading integrated global oil and gas company, ENOC Group has planned to invest $68 million (AED 250 million) of its total 2021 expenditure for the progress of its digital transformation strategy.
According to the company statement, ENOC’s growth strategy will put a heavy focus on improving its market and operations through digitalization, which will play a key role in maximizing operations and finding synergies within its companies, all while continuing to meet the rising energy demand in Dubai and the UAE.
The group’s strategy focuses on leveraging its competencies across the energy value chain to find new growth opportunities while focusing on customer centricity, thereby enabling the growth of the UAE’s energy sector.
“2020 was an unprecedented year for all and at ENOC we believe that it also presented great opportunities. It made us re-evaluate our operations and urged us to adopt innovative measures to keep up with the fast-paced transformation that our sector is going through. Understanding the current market realities allowed us to introduce changes to emerge as an agile, resilient, and future-ready organization while aligning our efforts with the national mandate. While increasing our market share remains a priority, we are focused on strengthening our business to ensure that we have the capabilities to face any future challenges.”
“As we gear up to our nation’s Golden Jubilee, we remain committed to our leadership’s vision to honor our past achievements and continue investing to further our digital acceleration and maintaining sustainable growth and diversification to meet UAE’s growing energy demands,” added Mr. Al Falasi.
Furthermore, ENOC intends to implement cutting-edge technology across its operational assets in order to increase efficiencies and shareholder value. “The Group also plans to educate the current and potential employees on the importance of digitalization and why it is crucial for the Group’s growth for the next 15-20 years,” as per the statement.
“The talent pool we need to drive for our organization’s growth is constantly changing. We are on track with our Emiratization efforts to achieve 50% by 2021 and are dedicating our efforts to hone our young national talents. We are also working to understand what attracts and motivates young Emirati nationals to join the energy sector. We will dedicate our time and resources to ensure that our employees fully understand the potential that digitalization has to offer,” concluded Mr. Al Falasi.