Dubai Outlet Mall, Lulu Group to create region’s largest mega-market

By Arya M Nair, Official Reporter
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Dubai Outlet Mall
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Dubai Outlet Mall, a popular shopping destination, has partnered with Lulu Group, a retail pioneer, to build the region’s first and largest mega-market, which will provide regional customers the first-ever cash and carry concept.

The new partnership will make use of bulk purchasing discounts. The cash and carry idea will provide UAE residents or shoppers with exclusive deals as well as a wide range of low-cost, high-value products at competitive pricing, with an emphasis on merchandise quality, variety, and customer convenience. 

The expansion of Dubai Outlet Mall is entirely organic, and once completed, it will cover over 3.5 million square feet, making it the world’s largest outlet mall. The expansion is an evolution of a successful vision of the first value shopping mall in the region offering more Bargains, Brands, Cinema, Mega market, Community space and World Class Entertainment at the largest purpose-built unique 117 Live Arena for concerts in the region.

Mr. Ali Khammas, Executive Director of Dubai Outlet Mall said, “to further strengthen the mall’s value and omni-channel experience, we support the evolution of a successful first value shopping mall in the region. Our partnership with lulu Group International aims to set new industry standards in the value shopping space and enhance our position as a leader with an advanced shopping experience to visitors and neighboring communities.”

The partnership shows Lulu Group’s strong belief in the new mall’s potential and reflects a bright future for the over 1.2 million residents in the immediate catchment area looking for year-round bargains from premium and top fashion and lifestyle brands.

Mr. Yusuff Ali M.A, Chairman & Managing Director of Lulu Group commented on the partnership, “We aim to enhance the retail experience for our customers within prestigious developments in the buoyant retail sector and Dubai Outlet Mall has provided us the perfect platform `to present to the region the latest in value retail.”

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