UAE’s noon to make investments in mother and baby market

By Rahul Vaimal, Associate Editor
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UAE’s homegrown eCommerce platform is planning to make a substantial investment to expand its mother and baby online market, its founder Mohammed Albbar stated.

The launch of the mother and baby segment can be expected in the coming months and the eCommerce platform is also planning to bring several new products as well as the initiation of some innovative technologies and global partnerships, as per media reports.

Mohamed Alabbar
Mohamed Alabbar
Founder –

“This is a huge priority for us, absolutely. Using our massive logistical capabilities, we will make it easier and faster than ever for mothers to plan the delivery of frequent baby staples such as diapers and baby food. It is about giving our customers in this category exactly what they need and want, and as fast as possible.”

With the launch of this vertical noon is planning to bring out a wide range of new products, to make it easier for mothers to shop directly from huge choices of both regional and international brands. The products and technologies will be marketed to millions of already existing customers of the platform.

Surging market

The mother and baby market is growing faster in the region. According to Euromonitor’s June report, the sales of baby and child-specific products in the UAE are expected to grow by 2 percent in 2020 despite the impact of the pandemic.

“With sales of baby and child-specific products unlikely to have been significantly affected by COVID-19, it is expected that the category will recover quickly from any negative impacts from the pandemic and lockdown situation during the first half of 2020,” the report stated.

Middle East’s eCommerce platform and leading online destination was launched in the year 2017. The marketplace selling products in various categories, delivers it to customers in the Saudi Arabia, United Arab Emirates and Egypt.