UAE’s SBWC empowers business women to tackle post-COVID challenges

By Shilpa Annie Joseph, Official Reporter
  • Follow author on
Representational Image

Sharjah Business Women Council (SBWC), an affiliate of NAMA Women Advancement Establishment (NAMA), has conducted workshop series titled ‘The Reinvention of Business Post-COVID 19’, to offer the right tools, knowledge, and motivation to advance in the business world.

The four-part workshop series with the central theme of ‘post-COVID business recovery planning’ was held in collaboration with global technology giant Mastercard, Mashreq Bank, and 33Voices, a high-performance learning organization, and business accelerator.

The action-oriented seminars were guided by senior executives from Mastercard and Mashreq Bank. According to the statement, the workshop helps to explore answers and develop new frameworks to meet the most pressing difficulties of conducting business in a post-COVID environment, ultimately enhancing Sharjah’s entrepreneurial ecosystem for women.

Sheikha Hind Bint Majid Al Qasimi
Sheikha Hind Bint Majid Al Qasimi
Chairperson – SBWC

“This workshop series, held in collaboration with 33Voices, provided trusted business guidance and education to our members, empowering them to develop long-term strategies to minimize risk and transform obstacles into opportunities for growth. Learning the fundamentals of successful business building from industry stalwarts will enable businesswomen and female entrepreneurs to innovate and adapt through better risk analysis and cash flow strategies while also honing their leadership skills.”

Mr. Vikas Thapar, Head of Business Banking and NEOBiz at Mashreq commented, “As an active supporter of entrepreneurship and gender diversity, Mashreq is proud to participate in this event, and lend our insights to inspiring women entrepreneurs who are a key part of the UAE’s economy.”

“There’s no work being done in the region and the world at large that carries more significance than the work of female entrepreneurs and leaders. It’s a deep privilege to have the opportunity to work with the SBWC members’ community to contribute towards their next stage of growth,” stated Mr. Moe Abdou, Founder, and Principal of 33Voices.

During the workshop, even as women entrepreneurs are reshaping market dynamics, SBWC members pointed out that a range of challenges including ‘designing a bigger future’ and ‘attracting and retaining talent’ were preventing them from achieving their business goals or diminishing their ability to get ahead in business.

Related: The Global Webinar Series of GCC BDI supports women to board rooms