UAE’s URENT unites with HUAWEI CLOUD to hasten digital transformation

By Shilpa Annie Joseph, Desk Reporter
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UAE-based tech startup URENT has entered into a partnership with HUAWEI CLOUD Middle East to accelerate its digital transformation as it extends its service into more locations across the region.

URENT will collaborate with HUAWEI CLOUD as a trusted digital transformation partner and cloud provider. “That will include tapping into HUAWEI CLOUD’s infrastructure as a service (IaaS) and platform as a service (PaaS) capabilities, as well as a global network of more than 20,000 partners and 2.3 million developers contributing to the HUAWEI CLOUD,” according to the statement.

The tech startup offers the largest variety of mobility available for rent in the region. URENT’s technology can be used in business-to-consumer (B2C), business-to-business (B2B), and business to business to consumer (B2B2C) concepts and can be customized to meet the specific needs of partners, based on their country and client preferences and requirements.

Omar Al Ashi
Omar Al Ashi
CEO & Founder

“Since its launch in the UAE in February 2021, URENT has been called the “the Airbnb of mobility” by Arabian Business Magazine. URENT is an end-to-end mobility platform that offers users the ability to rent almost anything that moves on ground and water, from cars, chauffeur-driven limos, to motorbikes, yachts, jet skis, etc. URENT users rent directly from hosts through its platform in a seamless, cashless, and user-friendly way. The platform enables hosts to set their own rules, limits, pricing, and availability of their fleets. Renters enjoy navigating through a wide range of vehicles and watercraft, with the option of interacting with the hosts via the in-app chat. Everything from booking, payment, special arrangements, and any extras that the renter may require can be done through the app.”

Mr. Omar Akar, MD & VP of Cloud Business at Huawei Middle East said, “With its rich stack of technologies, HUAWEI CLOUD is empowering and enabling organizations of all sized to digitally transform their business operations and key services. We are excited to be cooperating with URENT in this endeavor, themselves being a disruptor and innovator in the mobility market.”

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