US-based full-scale data streaming platform, Confluent has inaugurated its Middle East headquarters in Dubai, establishing a regional presence with dedicated teams offering sales, solution engineering, professional services, customer success, and channel functions.
Commenting on the occasion, Mr. Fred Crehan, Confluent Middle East Regional Director stated that “The continuous collection and delivery of data across the digital enterprise – what we refer to as ‘data in motion’ – underpins all digital initiatives, be it the modernization of IT, adoption of AI, utilization of analytics, or migration to the cloud. UAE organizations recognize that unlocking the full potential of real-time data will empower them to pioneer compelling digital services for the discerning modern consumer.”
“For this reason, the open-source distributed event streaming platform, Apache Kafka, is rapidly becoming a must-have component in the IT infrastructures of UAE businesses. However, with all but the largest of organizations being incapable of having dedicated, in-house Kafka experts, typically businesses must find ways to leverage this essential technology without being restricted by technical complexity, and management overheads. At Confluent, we’re delivering unmatched speed and simplicity to organizations that depend on this infrastructure by offering fully managed Kafka services that are purpose-built for the modern enterprise,” Mr. Crehan added.
Confluent offers an essential platform for data-in-motion that enables organizations to tackle the full power of constantly flowing data to innovate and thrive in the modern digital world.
Similar to an organization’s ‘central nervous system’, this platform, which can be deployed on the premises or in the cloud, allows companies to connect all their applications through live streams and respond intelligently to everything that happens in their business. This irresistible value proposition has propelled the company to achieve 64 percent annual revenue growth by 2021.
In the UAE, the channel is an integral part of Confluence’s go-to-market strategy. In addition to making its solutions available through the marketplaces of leading cloud providers including Microsoft Azure, Google Cloud, and AWS, the firm is establishing a strong network of expertly qualified system integrators and consultancy partners.
The Regional Director further stated that “We’re committed to building a focused set of partners that can translate the full value of Confluent to our end customers. We are therefore focused on working together with channel players who are ready to build a practice around our technologies, and we shall extend the full range of technical, sales, and marketing support they need to succeed.”
In the digital economy, data is always in motion, powering rich customer experiences and efficient and data-based applications. Data streaming, a new branch of computing that enables any business to stream, store, and process data live, acts as a central nervous system, making all data within an organization available to all applications and people in real-time. As a result, it is possible to find new businesses, transcend customer experiences and identify new operational efficiencies.
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