US-based Trackimo to unveil ‘NickWatch by Nickelodeon’ at Gitex 2021

By Arya M Nair, Intern Reporter
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NickWatch image
Representational image

Trackimo, a US-based smart Internet of Things (IoT) solution provider that develops the world’s most compact and cost-effective tracking devices, will unveil the ‘NickWatch by Nickelodeon’, the first connected smartwatch for children featuring the iconic characters, games, and content from Nickelodeon, during Gitex 2021.

The NickWatch uses Trackimo’s sophisticated IoT technology focused on real-time location tracking and motions sensors through a dedicated smartphone app. It is developed in a partnership with ViacomCBS Networks International (VCNI) by a joint venture (JV) called WatchinU, owned by Trackimo’s parent company Vestigo Technologies Ltd and by Viacom’s Technology Investments fund.

Trackimo Watch image
NickWatch is the first connected smartwatch for children featuring the loveable characters from Nickelodeon.

NickWatch’s features promote a healthy lifestyle by encouraging physical and social activities through a variety of games and content that engage children’s creativity. It will be available in early 2022 in global markets and will have two interchangeable wristbands as well as a charging station that also serves as a nightstand light.

Nickelodeon, now in its 42nd year, is the most popular children’s entertainment network. It has grown into a diversified, worldwide company by prioritizing children in everything it does. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS.

Shai Bar-Lavi
Shai Bar-Lavi
CEO- Trackimo

“This is our second year at GITEX and as always we wanted to introduce some of the most innovative products within the MENA markets. The NickWatch will keep families connected while encouraging independence for children. This unique collaboration between entertainment, communication and safety provides the much-needed peace of mind that parents around the world always aspire to.”

Trackimo offers a customizable and affordable consumer and enterprise IoT solution, which is backed by a range of tracking devices that are equipped with a unique chipset that supports an all-in-one 2G/3G/4G/Cat-M1 (fallback) as well as Wi-Fi and Bluetooth Low Energy (BLE) connection that can carry any SIM card.

“We had successful participation last year and had the opportunity to meet with a wide spectrum of audience from across the GCC and the wider Middle East and Africa region. With our seamless tracking technology, we make tracking people, pets, luggage, shipments, drones, motorcycles, boats, cars, or remote-controlled objects possible on a real-time basis,” stated Mr. Amit Shaked, Chief Operating Officer at Trackimo.

Trackimo NickWatch image
NickWatch promotes a healthy lifestyle and will have two interchangeable wristbands.

Trackimo’s technology is used by some of the world’s leading companies, and it has brought forward collaborations including the Vodafone Curve, a personal tracker that was launched in 2020. At MWC Barcelona, this gadget won both the Glomo Award for Best Connected Consumer Device and the Vodafone Business Tag and Track mobile asset tracking service.

NickWatch Charger image
NickWatch’s charging station also serves as a nightstand light.

GITEX Technology Week, which will be held at the Dubai World Trade Centre (DWTC) from the 17th to the 21st of October, brings together buyers from the Middle East, North Africa, and Asia to test and connect with top-notch innovations from niche startups and global tech giants.

Related: Watch & Jewellery Middle East Show to kick off from Oct 5 in Sharjah