VEON Ltd, a Dubai based global digital operator, has launched its ‘Invest in Pakistan, NOW!’ initiative in partnership with JazzWorld, VEON’s services company in Pakistan.
‘Invest in Pakistan, NOW!’ initiative, announced at the World Governments Summit 2026, invites global investors to explore Pakistan’s strengthening economic fundamentals and emerging long-term growth opportunities.
As part of the initiative, JazzWorld and Nutshell Group of Pakistan signed a Memorandum of Understanding to promote digitalization, inclusive growth, and cross-border investment. VEON’s experience in Pakistan highlights the country’s rapid digital transformation. Through JazzWorlds integrated ecosystem of Jazz, JazzCash, Tamasha, and other platforms, VEON has built Pakistan’s leading digital services company, serving 100 million customers.
The signing ceremony was attended by Bilal Azhar Kiyani, Minister of State for Finance and Railways of Pakistan, and Shafqat Ali Khan, Ambassador of Pakistan to the UAE, along with senior diplomats, business leaders, Augie Fabela, VEON Founder and Chairman, Kaan Terzioglu, VEON Group CEO, and Aamir Ibrahim, JazzWorld CEO and VEON Group Executive Committee member, among others.
Pakistan’s Minister of State Bilal Kiyani highlighted that Pakistan has achieved macroeconomic stability backed by the government’s initiatives to improve confidence and the business ecosystem for attracting foreign investment in the country.
Bilal Kiyani appreciated the initiatives of VEON, JazzWorld and Nutshell Group of Pakistan, expressing that such partnerships around digitalization and cross-border investment would set an example for other foreign investors to invest in Pakistan.
Kaan Terzioglu CEO-VEON
“We are at a turning point in history: Powered by AI, which we call augmented intelligence, human-centered innovation can fundamentally change the way we achieve growth and improve lives with services. With the ‘Invest in Pakistan, NOW!’ initiative, we want to spark international investor interest and a new wave of public-private partnerships that will help Pakistan seize this moment. The World Governments Summit held here in Dubai, where VEON’s headquarters is located, is the perfect venue to start this journey.”
With national-scale digital platforms firmly established, Pakistan is positioned for its next phase of growth, offering compelling opportunities for both regional and global investors. The ‘Invest in Pakistan, NOW!’ initiative is designed to showcase this potential, attracting international investment and fostering partnerships that support innovation, digitalization, and sustainable economic development.
JazzWorld offers market-leading connectivity, digital finance, and entertainment, while expanding into enterprise solutions, insurance, digital healthcare, and online marketplaces. The platform is also developing an Urdu large language model (LLM), supporting Pakistan’s AI ambitions and local-language innovation.
