UAE’s Majid Al Futtaim Leisure, Entertainment & Cinemas has become the new Middle East distribution partner for American diversified multinational mass media and entertainment conglomerate Warner Bros. Pictures.
The licensing agreement begins with The Suicide Squad which will be released in IMAX and other formats at VOX Cinemas and movie theatres around the region.
Warner Bros. Pictures, New Line Cinema, Warner Animation Group, and DC-based film production are all part of the Warner Bros. Pictures Group. Its portfolio of films comprises worldwide theatrical releases and films premiering exclusively on HBO Max.
Majid Al Futtaim operates 615 screens throughout eight Middle Eastern cities, making it the region’s largest exhibitor, as well as a substantial regional film distribution business.
“Warner Bros. Pictures is one of the world’s leading film studios and Majid Al Futtaim is incredibly proud to be bringing Warner Bros.’ impressive slate of new theatrical releases to big screens across the Middle East. This is an exciting new chapter for us and underscores our commitment to provide movie lovers across the region with the ultimate entertainment experience and highly-anticipated movies from the world’s best storytellers. I have no doubt that the world-class pipeline of Warner Bros. films combined with our in-depth market knowledge and experience will drive long-term box-office growth.”
Recently, VOX Cinemas has introduced CTRL, the region’s first interactive movie experience, which allows the audience collectively to decide how the plot unfolds. As per the statement, the new cinematic experience has been launched in the UAE and Saudi Arabia in collaboration with entertainment and technology business Kino Industries.
Last month, Majid Al Futtaim has collaborated with electric vehicle platform EV Labs to launch special EV pop-ups in the region. The EV pop-ups will launch during Dubai Summer Surprises (DSS) 2021.