UAE’s first omnichannel, multi-brand electric vehicle platform EV Labs has announced that it will launch special EV pop-ups in collaboration with the region’s leading retail giant Majid Al Futtaim to bring electric vehicles closer to the community and encourage locals to embrace the clean transport movement.
As per the statement, the EV pop-ups will launch during Dubai Summer Surprises (DSS) 2021. DSS will act as a solid platform for EV Lab to emphasize the value that electric vehicles bring to users, and the community, in addition to providing a detailed view of the latest EVs available to help drive awareness.
“The first EV Lab pop-up, as part of DSS 2021, will be held at the Mall of the Emirates from July 7 to 17, followed by a second showcase at Mirdif City Centre from August 15 to 24. The dedicated pop-ups will feature models of EV cars including the Tesla Model 3, Mercedes EQC, MG ZS EV, among others which the community will be able to test drive,” as per the company.
EV Lab experts will take visitors through the features and value-additions offered by each of the models. The EV Lab pop-ups will complement the UAE government’s current efforts to foster clean transport.
“Through our participation at Dubai Summer Surprises, we are highlighting the long-term value of switching to electric vehicles so that the community can learn more about the benefits EVs have to offer and experience the excitement of test-driving them. This will also serve as a way to create awareness around the concept ahead of Expo 2020 as the UAE focuses on working towards achieving net-zero carbon emissions. The pop-ups will become destinations for visitors to the malls, where they can learn all about EVs and the new models available. For EV manufacturers and dealers, this is a great opportunity to engage with potential customers as well as to strengthen their brand visibility. With its strong portfolio of malls in the country, Majid Al Futtaim provides us the platform to promote the clean transport mode to the largest possible section of the community through our pop-ups located in key malls in the city.”
“With less than 100 days until Expo2020 welcomes the world to its six-month mega event, we at Majid Al Futtaim, are excited to help build momentum to raise awareness about the future of mobility. There is no better way to raise awareness other than having people experience what electric vehicles can offer. Sustainability is an important pillar at Majid Al Futtaim, and one way to raise public awareness about the benefits of electric vehicles is to engage our customers by offering test drives and face-to-face learning experiences led by experts,” said Mr. Fuad Sharaf, MD for UAE Shopping Malls, Majid Al Futtaim Properties.
Several new measures have been introduced to stimulate the usage of electric vehicles, in addition to decreasing emissions by a quarter by 2030 and promoting energy sector diversification in line with the UAE Clean Energy Agenda 2050. The Majid Al Futtaim’s partnership with EV Lab will allow customers to interact with EVs like the Tesla Model 3 and Mercedes EQC, as per the company.